Pakistan is one of the youngest and fastest developing countries of the world. According to statistics 60.19% of the 212.67 million population is between the ages 15-40. However, the large workforce is not reliant of banks and statistics show that only 360 people out of a 1000 are likely to deposit their earnings with commercial banks.
The National Financial Literacy Program (NFLP) was started to address this issue. The program is funded by the Asian Development Bank and being implemented in partnership with the State Bank of Pakistan, local and international banks and non-profit organizations. In this regard Standard Chartered Bank has partnered with UNAP to execute this for people from low income groups in Pakistan.
NFLP’s scope includes an intended change in attitudes and behavior. Its pictorial handbooks and activity-based workshops are geared to the learning capacity and situations of its target audience, many of whom may be functionally illiterate. Given the high level of financial exclusion, national levels of literacy and myths surrounding the formal financial system, NFLP’s immediate priority is to help its participants understand how to manage their money along with their rights and responsibilities in order to utilize the system and improve their living standards.
2020 – 2021
Standard Chartered Pakistan, State Bank Pakistan
Asian Development Bank
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